A founder on the call. Bring any trace store — we'll pull a sample and read it live.
Analytics count clicks and sessions. Free text never reaches your warehouse. The thing the user actually typed is missing from every dashboard.
Your Plus users don't act one way. Writers, researchers, coders, and advice-seekers pay the same price. The real groups live in behaviour, and behaviour doesn't fit BI.
A pattern starts in twelve conversations Monday. By Friday it's four hundred. You hear about it a month later, from a CEO, after it's a problem.